How we got started and how we’ve grown.


Secure Dental was co-founded in 2012 by Dr. Noel Liu and Dr. Nazish Jafri. This husband and wife team has taken everything they have learned throughout their dentistry career, from working for other companies to running their own to help develop the Secure Dental brand. Since 2012, Dr. Liu and Dr. Jafri and their team have developed, managed, and grown the organization to over 11 clinical offices. As an emerging DSO, they continually seek opportunities to scale and expand their brand. They have worked to implement various systems to remove redundant operations, provide same-day dental care, and continue to streamline their process to provide the most personalized patient care possible. As the brand has continued to grow, they have chosen to be the mentors they wished were available when transitioning to clinicians. Together they have chosen to seek the opportunity to provide clinical support for their doctors and provide operational support to their management team to align them with the mission and vision of the brand.


We’re thinking big: transforming the lives of 50M+ patients by improving the power of their smiles. To get there, we’re counting on our strong culture — one that’s big on mentoring our whole team and loves helping our associate dentists and support professionals to develop their skill sets so they can rise up the ladder.


Don’t just take it from us. Here’s what our team has to say!

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