Secure Dental - Anisha Sukhija: Audio automatically transcribed by Sonix

Secure Dental - Anisha Sukhija: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Dr. Nazish Jafri:
Hello and welcome back to our Secure Dental podcast, where we talk about leadership, innovation, and future of dentistry in easy terms. Today's guest is a true visionary, reshaping how dental professionals think about practice, ownership, and financial empowerment. I am really excited to welcome a young dentist, Dr. Anisha Sukhija. She just graduated tons of powerhouse. She's a dentist, entrepreneur, and the founder of Redefynn. It's a fintech platform built exclusively for dental professionals in the United States. Blending her clinical experience with a deep passion of innovation, Dr. Sukhija is on a mission to help dentists access funding for their dream practices. Who doesn't want to know about that and redefine what success looks like in our profession? So, Dr. Sukhija, thank you and welcome to our show.

Dr. Anisha Sukhija:
Thank you so much, Dr. Jafri. That was a very beautiful introduction. Thank you so much, and good evening. Good morning. Good afternoon to anyone who is attending from any part of the world. So, I'm really excited to be here and talking about as a young entrepreneur, as a young dentist who just graduated, it's really hard to see how people, you know, like who just graduate, they really do not have a clue what to do after graduation, in which direction they should go. And especially we take up people who have an entrepreneurial mindset, an entrepreneurial instinct in them. So, what we do is we provide here at Redefynn, we provide collateral-free loans only to dental professionals. Now, when I say collateral-free, that means for the beginning, like whenever a person is about to start their own dental practice. So, basically, whenever you go to a platform that gives funding like that to start a business. So, basically, they take up some kind of collateral. But what Redefynn, our company, does is we provide these loans based on the potential on certain parameters, their application. So, we evaluate all of that. We see certain parameters in their resume in terms of the amount of years they have in experience as a dentist. And you know, like what is their funding ask, and what are they going to do with their money, and all of that comprehensively. Then it sits well with the values of our company. We just approve those loans, and yeah.

Dr. Nazish Jafri:
Wow, that is making it really, really easy for somebody who's listening and wanting to maybe think about their dream practice. And they've always been like stuck in an associate relationship, and they're always like, oh my goodness, you know, how am I going to go? Am I going to get funding or not? Even with me as a new kind of a relatively new dentist, when we were coming out to open up our practices, we went through tons of banks, and nobody was willing to give us the loan that we wanted because they needed tons of collateral. They needed co-signers. And it was becoming very frustrating and very depressing because you have all these dreams and banks seem like a roadblock because they need so much stuff from you, and you don't usually have it because that might be your first practice, right?

Dr. Anisha Sukhija:
Absolutely. That's when we come in, you know, because we believe in funding in the professional, like in the person and not their credit score. So, that's, that is.

Dr. Nazish Jafri:
That is amazing. So, you're very young. You just graduated last year. So, what had happened in your thought process that you were like, I am going to give this knowledge to people like me, people who are like new graduates. What made you think about it? Because usually, dental professionals at a young age graduating are not thinking about this. They're thinking about, where should I go and work, right? How am I going to cut a crown? But what made you think differently?

Dr. Anisha Sukhija:
Okay, so when I was young, I really used to have, like, big dreams. And in my graduation, I published three research papers on my own, one review, and two original researches in the Department of Periodontology. You know, like oral medicine, and also like I've participated before. I, you know, like stepped into medicine. I've participated in NASA and space settlement design contest, and we've won honorable mention throughout the world. So, I've always been like that person who loves to see how bigger things work out. And that amount of courage that I have in myself has worked out for me, right? So, when I saw things working out for myself, I just felt this need to do this for other people as well. Like when I saw around myself, I see people struggling with funding. I see people who have that entrepreneurial like, it's not just that the people my age, but people, you know, like with several years of experience, with, you know, like who were elder to me. So, I saw them with such skill, struggling for funding and struggling for all of this. So, I thought to myself, what I can do to reshape that narrative or, you know, like to bring something into their lives that actually helps them and drives them forward. So, with all of this thinking and everything, I came up with this idea that it's really hard to open up a dental practice because it's like super expensive. And who better to understand this for others than a dentist herself? So, it really helped me get to that conclusion that this is what I want to do. I want to help people get access to funding that it has been like so difficult for a profession, as you know, like for dentists, like dental professionals have a very strong profession, like people need this thing in their lives. So, for a profession that's strong, for a profession that drives such huge results and revenues, it was the perfect time and the perfect profession. So, I just like threw myself into it. And it's been 5 to 6 months now. We've been building Redefynn. We're building systems that like work for dentists. We do not just provide access to funding. We build systems for dentists to build successful practices so that, with the experience of people who have already been doing it for so long, we connect with people, we discuss strategies, we break down what they have done in their career to make them successful. So, we build systems around that, which is why, you know, like Redefynn came to life.

Dr. Nazish Jafri:
I wanted to know, how did you pick the name Redefynn? It's like more than a name. It's like a statement. It's a very strong statement. So, what made you put that name on it?

Dr. Anisha Sukhija:
Okay, so when I came up with this idea and everything, I've been talking to, like, several people, and in my family, we have really strong entrepreneurs, like people who have successful businesses, you know. So, I talked to them about it, and they did help me navigate a few stuff when it comes to entrepreneurial things, because as a dentist, we do not get access to business classes or business lectures. So, right? So, it completely reshaped how I think, how I present myself. I came to know all of these things. It just made me feel that there is something missing in our system that needs to be taught. So, with the reshaping, redefining, and everything around me. I just came up with this nickname. So, that's how we came up with Redefynn.

Dr. Nazish Jafri:
Yeah. Love it, love it. The name is just really powerful for me. It feels like it's a statement. You're redefining yourself. You know what you're doing, you're stuck at some place, or you want to move forward, and you are just repurposing your goals. Again, you're repurposing your aim again. And here you are. You're helping people with the most struggling part. You're helping dentist part of it. I know you said it's been like 5 to 6 months that you've actively introduced it. What do you see as challenges right now?

Dr. Anisha Sukhija:
Okay, so the biggest challenge I see is we have introduced a waitlist, right? We introduced the waitlist a couple months ago. So, in a few months, we have 86 people who have signed up on our waitlist. And whenever we have conversations. We believe in actively having conversations with our users. We have not started racing yet for the entire system because we're building systems. We'll be doing that next year, but we actively have conversations with users or people who are interested in this program, in this entire thing. So, the biggest challenge that we face is when we talk to them. They absolutely are not saying all of them, but most of them do not have even a rough idea of how much it is going to cost to build an entire practice. So, that's where we come in. We do not just provide access to funding. We also provide systems that help you figure out which is the best practice fit for you. So, it's been a challenge because whenever you're working with people who already know what they want to do with their practice or how they want to operate it, what is the amount that they require and everything, it's good, but it's even better to work with people who have that vision, who, you know, like wants to do that and are stuck somewhere. So, that's where we come. It's been a challenge. It's been challenging a little, but it's been beautiful as well to help people get there.

Dr. Nazish Jafri:
Yeah, no, I get it because we work with a lot of new associates who work with us for like 2 to 3 years, and they're just doing dentistry. They don't know how the management works. They don't know how the hiring-firing works. They do not know how utilities work, how loans work. And now they are interested in opening up a practice. And they want to open up in downtown Chicago, or they want to go open it up in LA, or maybe downtown New York and Manhattan. And they have all these dreams and aims. We usually tell them, you can do that 100%, but what are the steps you're going to take to maintain that practice? Does your production numbers come together to an extent that you are able to pay your fixed expenses, right? Even if you're opening up a four-office, you have to have a certain amount of money that is just going to go away, and you have to give it to somebody else without opening up the handpiece, without even start utilizing the handpiece. And when they start realizing that, that's where they feel like, okay, I do need some funding, my production is not the only thing that's going to support it. So, with the funding, you said that you also have systems and processes. Can you tell us about a little bit of what other support systems are you giving that new dentist?

Dr. Anisha Sukhija:
Okay. So, when we talk about how the journey is going to look with Redefynn, it looks something like this. When you come to us, there's this application that we will make you fill out. Right now, the waitlist is live. As soon as we like, raise for the opening of the dental practices. Then we raise the money. We'll open up the applications. And before you fill out the application, we have a spreadsheet, a system, a systems page. So, you have to refer to that. We have certain protocols that you will have to see that, you know, let's say that a person A comes to me and says that, Hi, I want to open up a practice in, let's say, New York, right? So, the saying that they want to open up a practice in New York, and they come to me with a budget planned out that looks like something like a small city in California. So, that does not work out well, both for the client and for us, because a company like ours, we are basically taking money from investors. We are moving that money into somebody else's pocket. They are going to invest it into their practice, which we feel we believe is, you know, like high revenue-generating system. And it ultimately comes back to us and to the investors, after all, with some, you know, like interests and everything. So, that both the parties are benefiting. So, for that we talk about what is the budget in a specific area that you need, that a person needs to start up their dental practice. How does it look like? So, we do not say that, okay. Now that your practice is open, you've started your dental journey. That's it. Because that's not it. There are going to be times where a case is going to be a no-show. That slot is going to cost you something. It's going to come at a cost. It's going to come at your health staff cost. That hours they spent that the person did not show up. There was a no-show. The money did not flow in. So, we prepared them holistically for all the aspects, including their instrumentation, their even go for, you know, like what does a waiting room decor look like and whether it has to be an extravagant situation or not, because, you know, like every area has its own competitive system. So, you cannot compare a clinic based in Manhattan to a clinic based in Chicago. So, these are two very different things. The location, the patient flow, and everything is different. So, we build systems around specific to a place. We study the models that are working in that place and the models that work in a specific area. We study that things that work. So, basically, every entrepreneurial startup company, dental clinic, it's all about you test small and whatever works, you scale that. So, we believe in those systems like we test small. We see what works. We observe what works. We study that instead of, you know, like burning money on a system that have already been tested. Why do we invent the wheel over and again, right? So, when you can see it in front of yourself, like it's working. Something is working. You take that, you keep that, and you use that, and then you scale that. So, that's how we define help people.

Dr. Nazish Jafri:
Yeah. That's amazing. Because in your five, six months of the journey, you must have seen how clinicians come with different school of thoughts and different business models and different financial literacy that they have. And some people might be undervaluing themselves, whereas they might be like really good surgeons and implantologists and things like that, where they can do cash flowing services and they might be really undervaluing themselves, whereas some people might be coming in and just drill and fill bread and butter dentistry, and they think they can take on Manhattan and they're stuck because they have to scale back a little bit. So, I hear that you would probably help out in redefining their goal again, maybe starting at another stage and then move on forward, right? So, you said that you also have the way this works is the help is obviously collaboration. And obviously, these dentists are collaborating with you, and you're collaborating with investors. If there was a possibility that somebody wanted to be an investor with you as a dentist and they don't want to be business owner, is that also a possibility that your organization is having?

Dr. Anisha Sukhija:
Absolutely. Absolutely. So, what we do is we do not reach out to venture capitals for funds. We reach out to people who are like looking to expand their portfolio. So, when we talk about dental profession, when we talk about the statistics, as of 2024, the success rates of dental clinics like that have been established is more than 98%, which is like a very big number, which is a very huge number. I'm talking about the people who have taken calculated risks and, you know, like started their practices across the US, which is a very, you know, like positive number, which is a very promising number with default rate, which is less than, you know, like 1 or 2%. With such lower default rates, people would want to invest into a portfolio that gives such promising results. So, we are not only giving access to funding, we are also giving access to systems that help practices prosper. So, in that ecosystem, when people who are looking to expand their portfolio, they come in, they can look up to earning profits that can look like 18 to 20% or whatever the principal amount they're looking to invest. The minimum amount that we look for investors to invest in the company into the general professionals is 500,000 USD. That's the minimum. So, we do not. In the West, one huge chunk of money from one investor client into one single business. We do not operate that way. We break up that amount, whatever amount, about 500,000 and above, whatever amount they're planning to invest into redefynn ecosystem. What we do is we break that amount into smaller portions. We spread it across different dental entrepreneurs, and that's how the money like it grows. It grows how we whenever you go to a bank, you're taking a loan. So, there is a set system, there is a set timeline. That's when you're supposed to start repaying back, regardless of however the clinic is performing, and however the practice is performing. But with us, we determine the timeline based on the location, the entrepreneurial metrics, and everything. So, that's how we like build the ecosystem around it. And people who are looking to invest could absolutely invest a huge amount of money, and that is 500,000 and above. And we have people offering that amount of money to us as well. We have people who are interested in that. We do not have a waitlist for that, but we obviously conduct one-on-one interviews with potential investors, and they think it's a good idea. Why? Because in a professional like this, that is, you know, like bound to give you results such so good. So, whenever you expand your portfolio, you know, like whenever you're investing, maybe into stock market or anything. So, there is a risk percentage. And those minimum risk percentages are from 15% to 30%. You know, like those percentages which are relatively way higher than what we provide here at Redefynn. So, absolutely, that would be a great idea. You know, like expand your portfolio into an ecosystem like this, which drives huge results.

Dr. Nazish Jafri:
Yeah. This is amazing because you have two folds of your business right now. Some people, some females might be like, I don't want to get a headache of managing an office and owning another office, because obviously you have to be that type of a personality to do it. So, what you're bringing is it gives them, if they have some savings or they want to invest and increase their portfolio, they can work with the other side of it, where they don't have to worry about it, and they're just getting that return. And after COVID, we I think all know that dentistry is COVID-proof, because it's supposed to be a business that can now be closed anymore. So, a lot of people are starting to invest and look around for dental practices to actually because it's a safe harbor, as long as the dentist can produce it's cash flowing, and with even small clinics, it can be pretty profitable if the systems are run right. Yep. So, when you say that with these two models that you have, where do you see yourself in five years? Do you think that it would blow up to an extent that you can have more partners? You can offer it to DSOs.

Dr. Anisha Sukhija:
Yeah, absolutely. So, you know, like five years from now, I see Redefynn covering every single dentist who is out there, like waiting to take that stride to open their own dental practice. We plan on covering all those people because there are so many startups, there are so many companies offering the same thing, as you know, like that's already existing. But we here are trying to help real people. What we are trying to do here is that we are making things accessible that people wouldn't have even thought about. You know, this is like huge money that we're talking about when we talk about like setting up a practice, it does not take less than 350,000 or 500,000 USD to, you know, like start one, because you just do not need to, you know, like invest and sit there and wait for customers. You need to have some reserve amount of money because you can burn all of that and everything. So, we are not just providing access. We are also providing systems that help you prosper along with it. So, in five years of time, I really see Redefynn helping, reshaping, and redefining the lives of all dental professionals across the US, and people trusting us and building. And we do realize that once a person is with us, they think it's going to be a long-term relationship because it's going to take long for the practice to start, and maybe, you know, like it's going to take some years. So, initially, to repay the funds that we provide and everything. So, in order to do that, it really is about the kind of people you associate with, the kind of people who are in it. And what is the reason behind why people are doing certain things? So, I really feel that with a vision that we have of helping people, instead of shallow credit scores or people who lack in some aspects. I really feel that it is all about that, how we are going to make it accessible for everyone out there. And like you said, like about DSOs and everything, we do plan on like getting into that. But five years from now, I can definitely see a place where every professional trusts us as like a platform, that they can get a funding and system that they can rely on with their own dental practice. Yeah.

Dr. Nazish Jafri:
Very, very great. Because obviously, funding is not the only thing that is needed. Just like you said, opening up a practice, usually you have to have at least seven months to a year's amount of reserve that you have to keep for yourself because regardless if a fee-for-service office, it's an insurance-driven office. It's a medicaid office. These checks don't come in until a few weeks to a few months down the road, and your payroll is still on your head. Your utilities are on your head. You still are living somewhere. So, that is on your head. Your car is there. Everything else from your home to your business is on your head? Actually, owning a practice is you're buying a job for yourself, which now you have to maintain, and you have to have that kind of personality to, I would really candidly say, suck up the pride and put out the effort. So, your company is cash-flowing positive because obviously, the investor's money is there. If it's not the investors, the bank's money is there, somebody money is with you. And you need to make sure that you have the capability to put out the output there. So, when you are interviewing these doctors, what are the few key points that you look at? Okay. Let's say it's a new graduate coming out. And they were, let's say, an associate for five years, and they have some savings. So, what would your key personality traits are, that you're like, I think this guy would be a go-getter?

Dr. Anisha Sukhija:
Yeah, absolutely. So, there are very different kinds of people when it comes to entrepreneurship. It's not everyone's cup of tea. We are definitely trying to remove the roadblocks from the lives of the people who are actually meant to do this. And we do not plan to forcibly convert people or push people who are not interested or who are not willing to get their hands dirty in all of this, because running a dental practice is more than just dental procedures and treating patients. Setting a tone and being good to your patients. It does not have to be a startup startup, but it definitely requires a mindset that a person needs to have in a startup. So, we definitely look at people with leadership qualities, the way they communicate their ideas, the way they communicate, their vision. So, we definitely check certain parameters like what is the kind of financial decisions that they've been making so far? What is their debt-to-income ratio? We analyze all of that. We see the decisions that they've made so far. So, it's not just like we put checks on the personality and how they represent their idea. We definitely run the numbers that they have had, the decisions that they've taken in their past lives. So, basically, when we are checking whether the person is eligible for our program or not. So, there is a certain score that we calculate with the numbers that they provide to us in regards to whatever we ask. And if they pass that certain number. So, we basically have a system. We are also building a tech system that evaluates that thing. We have been training on other companies' financial models as well. So, that system calculates a comprehensive score in regards to all the parameters that we have. And yeah, if they pass that parameter and they pass that check and they do have those qualities that it takes to, you know, like run a practice, then we go all in. That's where we come. We do not just provide systems and funds. We also provide a sense of community because when you're starting a business, it do gets lonely because, like you said, you know, like you really have to suck up the pride and, you know, like start doing the work. This is so important. I cannot stress enough on this. It is really important to have the support system. When you're doing all of that, it does get lonely, but it eventually pays back. It's really fulfilling.

Dr. Nazish Jafri:
Yeah. So, when somebody is starting off, do you have like a minimum that you will find them? So, let's say you wouldn't find anybody less than 300,000 or 500,000. Do you guys look at something like that?

Dr. Anisha Sukhija:
Yeah, definitely. Definitely. So, whenever we allocate funds to our potential clients, we do take applications like what areas they're planning to open up in and everything. So, we have made, like I said, like we have systems, and we have calculations according to that systems. So, we have used things that actually work in those areas. Let's say Chicago, let's say New York, let's say California. In parts of California, there's so many different states and cities. So, what we do is we have certain set areas and the minimum that we lend to people for starting up their own practice in respect to the area that they're planning to open. That's minimum is 350,000 USD. So, that's the minimum funding we lend to people who are our potential clients.

Dr. Nazish Jafri:
Yeah, I think that's a good starting point because somebody who's just starting out anyways, and if they're just a single license holder dentist with four ops, maybe three plumbed or two plumbed, they can start off and start making it cash flow positive because obviously the revenue you don't see it till the six months. Yeah. There is nothing coming in. It's very, very dry. And like you said, it's very lonely if you're not asking for help. And dentists inherently have been taught not to ask for help because we are very type A, aesthetic style, people who look into a crown, and we just get sucked into that crown, making it perfect. And there's a lot of pride in the dental community. You know, they think they're doing it really, really well. And even if they're struggling, they have a hard time talking about it and getting help from someone. And if they're not cash-flowing positive, they wouldn't tell anybody that they need help or they're stuck. So, having systems in place and you making that community environment for them, I think, is very helpful. I've been through it, and I know how things can get lonely in the journey. And you're asking for sometimes help from outside the dental community, too?

Dr. Anisha Sukhija:
Absolutely.

Dr. Nazish Jafri:
Sometimes the rates are very crazy. I know you're a young dentist. I keep coming back because you just graduated. How do you fit yourself, or how do you compete? Or how do you see yourself in this male-dominant society with the funding situation? Because usually when this funding situation comes in, it's very male-oriented, right? So, what challenges do you see there?

Dr. Anisha Sukhija:
So, I really feel that whenever you enter into the entrepreneurial world, it's very fast. It's very rough. You do see bad days mostly, and sometimes good days. So, it's always going to be like that, irrespective of whether you're a man, you're a woman. But when it comes to gender biases, these are real. Like, whenever you talk to potential investors, the first thing that they're going to look at you, they're like, oh, you're so young, so how are you going to use my money? Like, where is it going to go? Give me a breakdown. How is it going to flow? Like, what's the flow going to look like in a few months? Like month after month? How is it going to flow? Are you just going to give it away, or is it going to? So, they're very conscious that very protective of their money, which everyone is. But it's more about execution, faster execution, working on whatever feedback, negative feedback that you get when you're a fast executor, you're like getting to people. You're asking, especially the right kind of people. I cannot stress this enough. You do not have to take criticism from the wrong kind of people. You do not. You do not have to be .... That is so important. Like people would come in and give their opinion, like you're doing this wrong, you're doing that wrong. That is so not important. That is not worth your time and energy. So, you definitely go to people who you actually really look up to, who can actually be worth your time and energy, and who can actually help you get where you want to be. So, I can say that men my age are taken more seriously than a woman, because it's just stuff like that. That feminine energy is treated less authoritatively, less administratively. It's seen like that. But I really feel that once you put yourself out there, when you really go there, get yourself people who really are interested in your business system, and meet the right kind of people. You really find your community, and once you start, there's no going back. Whatever roadblocks that come your way, they eventually look very insignificant because what you are doing is moving forward, right? So, all of the rejections and people who do not believe in you, they're only standing on the side and watching you get all of those things actually done.

Dr. Nazish Jafri:
Yeah, absolutely. Absolutely. They say, right, opinion is free, and everybody wants to give it. They don't want to put the work into it. They don't want to see the background of it, the foreground of it, and it's free. So, everybody has their $0.02 for it. But you're right, like, I am very inspired by how you are out there, and you're putting the negativity out, you're putting the noise out, and you're focusing. That's very inspirational, but it's not easy. I know that from my own experience, and it takes a lot of courage to be out there, to come out of the comfort zone and fight for your own way and your own path. I know you must have had challenges. What would be one important one that sticks to you while your journey is progressing, that you would like to tell the younger dentist, especially a younger female dentist, coming out like just your age, to keep focus on?

Dr. Anisha Sukhija:
I really would say that you should really have a very clear vision of who you want to be, and you should really just keep showing up as who you want to be. Just have a clear vision of who you are as a person and who you want to be in your future, and you keep showing up for that person. That's just about it. Yeah.

Dr. Nazish Jafri:
You're right. Just show up for yourself, right? Show up for yourself. Show up for your family. Show up for your goals, and show up for your dreams. So, many times in so many hours of the day, you're just like, I don't know why I got myself into this. Somebody please take me out of this. And you start getting in that rut ... of that negative feeling, and you keep going down and down that hole, but bringing yourself up takes a lot of courage. Bringing yourself up to that willpower and looking at your goal back again really pulls you up. And I think if you keep doing that day in, day out, your investors would see that the people who are partnering up with you, they will see that. And I think the trust starts bringing getting more and more stronger. So, any favorite mindful ritual that you do to keep the noise away?

Dr. Anisha Sukhija:
Okay. So, I've had so many suggestions of, you know, like journaling and taking a walk and everything, and honestly, none of it has worked out for me like none of it. And personally, I feel like the burnout, it does not come from working too much. It comes from not having enough wins. So yeah, I just do myself a favor when I face like too many rejections when I don't feel motivated enough. I just had this grounding ritual. I sit by myself. I count my blessings. I think about all that I have accomplished ... date, and I just feel very grateful about it. And that's about it. I just rewind my life backwards, and I think that how far, and I think about everything that I've done so far, it just keeps me grounded. It keeps me calm. It helps me. You know, I see that if I have, I could do that. I could do this as well. That really helps.

Dr. Nazish Jafri:
That is really, really impressive because to see this in new generation right now is very rare, because the new generation coming out is just like snowflakes. They don't know from their head to toe. They don't know. They have to even iron their scrubs. They think it's not necessary. The world should see me just like the way I am. And they go around their way doing things because I think people have not that much of responsibility, and they just go whatever way people were taking responsibility. Like you, they're very grounded, and they have certain ways of thinking, and it's very inspiring to see you do that. And even though you're having struggles, you know, the way to calm yourself down. So, very refreshing, very insightful conversation with you. I'm very impressed with the efforts that you're putting in the courage that you have in this field.

Dr. Anisha Sukhija:
Thank you so much. That really means a lot coming from you. That really means a lot.

Dr. Nazish Jafri:
Yeah, because I was in a place where you are right now. I did not think of connecting two separate worlds in one, like investing in somebody wanting the money. But I have been in a world where we had to deal with it's a male-dominant society with funding, banking, finances, loans, constructions, everything is. Yeah, it becomes really, really hard. And then when you're working through it, it becomes very challenging. But it's just like when I hear somebody struggling and still going towards their goal. It's very inspiring, and it kind of inspires me and ignites me. I'm like, yes, there are other people who can do this. Everybody has challenges in their life every single day, and it's really nice to hear how you're overcoming it and you're not backing down. We always have a choice. We don't want to do with this. We want to hit the snooze button and go back to sleep. We don't want to get up, right? But we do. We do because we have a purpose, right? We have a purpose. That purpose keeps us going forward. So, what would your purpose be of doing this?

Dr. Anisha Sukhija:
Okay, so like I said, I have pretty much tested it myself that when you work towards something, and you just do not back down, regardless of whatever struggles and problems that people throw your way, it works out for you. Like when you have that strong vision, when you had that strong determination, and you put the right amount of efforts, the right kind of efforts. Those are really, really important. And I felt that if I could do that, why should I not help people achieve the same thing? So, it's just my profession. Why should I not help the people in my own profession do the same thing for themselves? People like myself, who are aspiring entrepreneurs, who want to go and get things done the way they want, and help people and do good things for people around them. I really felt that for myself. So, my focus really is to help people become the best version of themselves, and whatever roadblocks they have in their journey, so that I am able to help them get there and remove all of that. That's basically what motivates me.

Dr. Nazish Jafri:
Yeah. Help people get their dreams, right, in place, because every dentist at certain time would want to own a practice. Yes. Because that is the ultimate goal. Yeah, right? That is the ultimate goal. Well, Dr. Anisha was really, really nice talking to you. Like, I'm still very impressed by the way you are pushing yourself. It was very refreshing. Again, very insightful how you're bridging two different concepts to come together. When somebody who can invest, who has the money to do it. One who would like to take it and run with it? Yes, right? And make both the sides really win-win situation and a win situation for you. So, thank you for sharing your story and the purpose that you have for helping people like younger generation to move forward. You're making them a path that they can take instead of the bank. So, they have another avenue to look at if they don't get anything from there. So, everyone listening, how can they find Redefynn if they ever wanted to connect with you?

Dr. Anisha Sukhija:
Okay, so you can definitely look up our Instagram page. It's R E D E F Y N N, and you can definitely look us up on LinkedIn as well. We definitely post very informative and valuable content for, you know, like dentists who are running their practices. We definitely post about how funding, how money flows in a dental practice. And we have our waitlist link in our bio in both our pages, both on LinkedIn and on Instagram. You can definitely go today and sign yourself up for the waitlist, and we can get in touch with you within 48 hours of you signing up on our waitlist. And we can definitely talk about what your expectations are and how we can work together. And we also have a website that's www.Redefynn.com, and you can definitely visit our website as well. So, yeah, that's how you can contact us.

Dr. Nazish Jafri:
Okay. So, you're at the very age-appropriate, current, trendy areas, Instagram and LinkedIn. So, we can find you there. It's Redefynn, R E D E F Y N N, Redefynn.com. It is going to be LinkedIn in ... podcast as well. And it is a platform helping dentists access funding and resources to build their dream practice. Again, thank you so much for joining in today and for such an insightful conversation.

Dr. Anisha Sukhija:
Thank you so much for having me. Thank you so much.

Dr. Nazish Jafri:
Appreciate it.

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